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Planning Consultant

Fergus Davies

What’s your role at Aesthetic Shift, and what do you focus on day-to-day?
My role at Aesthetic Shift is a Planning Consultant who works closely with the Head of Planning and the design team. My daily tasks fluctuate throughout the week making this a rewarding and ambitious role to be in. These daily tasks can include:

  • Preparing and submitting planning applications, appeals and reports
  • Liaising with councils and local authorities on a daily basis
  • Working on feasibility research and planning policy analysis
  • Ensuring project alignment and collaborating with designers
  • Managing a variety of projects throughout the country
  • Using a variety of software and AI tools to create high-quality work

How did you get into architecture/design/planning?
With a diverse background in this sector, I have been involved in the land/planning sector for the past eight years. Before my career pathway, I graduated from the University of East Anglia with a degree in Ecology & Natural Sciences back in 2016. I have been very fortunate to work on a variety of infrastructure projects throughout the UK over the past few years and have built an excellent portfolio on client contel. Recently I have taken a more pivotal movement towards Planning operations and client strategy.

What excites you most about working at Aesthetic Shift?
What excites me about working here is the variety of projects I will be involved in anything from commercial, residential or working with a developer. My goal is to see these projects all the way through. With well-versed communication skills I thoroughly enjoy working with the Aesthetic Shift team on a daily basis and enjoy the fast-paced working environment in which strengthens my professional goals. I also enjoy working remotely as I am currently based in Perthshire, Scotland.

Describe your working style or mindset in three words… Methodical, ambitious and organised.

What’s one project or career moment you’re especially proud of — and why?
A few years ago, when I was working in the infrastructure team for a renewable energy firm, I took on a lot of responsibility for making the sure that a project called Moray West Offshore Wind Farm was finalised and that the planning and that the design phase was completed. During this time, I was responsible for carrying out all the land referencing and land consents. It is now finished and currently generates 882mw which will help power 1.3 million homes. I am very much proud of this achievement.

If you weren’t doing this, what would you be doing instead?Out of my professional life, I am very much enthusiastic and adventurous about the outdoors and long-distance running. If I wasn’t doing this, I would take a few months off to complete the Camino de Santiago trial which is a 700km route from France to Spain, yes I would be attempting to walk this. I always could see myself settling down on an island off the west coast of Scotland and building my own house

Aesthetic Shift is built for developers who want to move fast and stay ahead. If you’re frustrated with slow processes and outdated design, you’re not alone—and we’re here to help.

You see buildings as more than structures—they shape cities, communities, and your business. We get that. That’s why we work with developers who think ahead, act fast, and aren’t stuck in old ways of doing things.

You’re not just managing projects—you’re building a brand and planning for the future. You don’t need just another set of drawings. You need a clear process, a reliable team, and design that keeps up with your pace.

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