What’s your role at Aesthetic Shift, and what do you focus on day-to-day?
As Co-Founder and Director of Client Relationships, my day-to-day focus is on building and nurturing the partnerships that power our growth.

I spend much of my time connecting with our existing clients and wider network to maintain momentum, explore new opportunities, and onboard forward-thinking businesses into the studio.

I also play a key role in shaping our business development strategy, ensuring we stay ahead of the curve while communicating the unique value our team brings to every project.

How did you get into architecture, design, or your current field?
I’ve always been drawn to how things come together — not just physically, but conceptually.

With a natural interest in design and the built environment, studying architecture at university felt like an obvious path. But after working in traditional practice, I realised my passion extended beyond the drawing board.

I’m energised by people, conversations, and the bigger picture. That led me to carve out a role that combines architectural understanding with entrepreneurial drive — building businesses, guiding clients, and shaping the environments we live and work in.